All-Time Top Rated Documentary on IMDB is Heima

''Heima'' Rated Top All-Time Documentary on IMDB

LOS ANGELES-- June 27, 2008 --Heima, the 2007 documentary film that chronicles a tour by Icelandic group Sigur Ros, has been named the number-one documentary of all time by widely respected movie industry source IMDB. Alan Calzatti, director of Musicians Institute's Music Video-Film-Television program, served as Director of Photography on the location shoot (widely praised for its stunning visuals) and the group later completed post-production on the film in MI's studios.

Since opening its doors in 1977, Musicians Institute (www.mi.edu) has primed over 20,000 musicians, producers, engineers, vocalists, and industry professionals for successful careers in every genre of contemporary music. Located just blocks from the Capitol Records tower, MI has an incredible history of innovation dating back to its origins in 1977 as the Guitar Institute of Technology (GIT), which broke new ground as a performance-based contemporary music school taught by working professionals. Within a few years, GIT was joined by bass and drum programs to form Musicians Institute and the evolution has continued to this day with degree and certificate programs for career-minded guitarists, bassists, drummers, vocalists, keyboardists, recording engineers, independent producers, guitar makers, music business professionals and filmmakers.

Contacts

Luck Media & Marketing, Inc.
James Levesque, 818-760-8077

Rent & Rip Program for Personal CD Collections

Announcing Primera's New ''Rent & Rip'' Program for Apple® iTunes® or Windows Media Player

PLYMOUTH, Minn.-- June 11, 2008 --Primera Technology, Inc., the world's leading developer and manufacturer of CD, DVD, and Blu-ray disc duplication and printing equipment, has unveiled its new Rent & Rip Program for Personal CD Collections.

Under the terms of the program, customers can rent a Primera Bravo SE(a) Disc Publisher along with the company's PTRip software for just $299 per week. The Bravo SE's built-in robotics will load personal music CDs into the unit and rip tracks into Apple iTunes or Windows Media Player - automatically and "hands-free." Round-trip transportation is included in the rental fee.

"By loading up their CDs and walking away, users will discover a way to bring new life to any CD collection, whether it is at home, work, or at a house of worship," said Mark D. Strobel, Primera's Vice President of Sales and Marketing. "Sending 1,000 CDs to a service could easily cost $1,000 before shipping costs. For just $299, our Rent & Rip Program lets you do the same thing yourself - without the risk of sending away your valuable CD collection."

The program is simple to use and requires just three steps:

1. Place CDs into a Bravo SE Disc Publisher's input bin,

2. Launch PTRip,

3. Click "Load to iTunes" or "Load to Windows Media Player."

The process repeats until all CDs in the input bin are processed. Simply remove the ripped discs from the output bin, reload the input bin and click the Import button again to continue.

Primera's Rent and Rip Program is available now at the company's main website: www.primera.com.

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of CD/DVD/BD duplication and printing equipment. Primera is known for its award-winning Bravo line of CD/DVD/BD publishers including the world's best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and Scandinavia).

(a)The ripping hardware for the Bravo SE Rent & Rip Program is specifically designed for only ripping.

More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primeraeurope.de. In Asia Pacific, contact Primera Asia Pacific by phone at +852-3014-7827 or by email at sales@primera-ap.com.

Notes to Editors: PTRip is a trademark and Bravo and Primera are registered trademarks of Primera Technology, Inc. All other trademarks are the property of their respective companies.

Contacts

Primera Technology, Inc.
Alison Traxler, 763-475-6676, Ext. 210
Fax: 763-475-6677
E-mail: atraxler@primera.com
www: www.primera.com
Sales Info: 800-797-2772