Online Music Profit Monster Book

Musicians, Bands Learn How to Harness an Online 'Music Profit Monster' Using Music Executive's New Book

Nicky Kalliongis, a seasoned executive from the music industry, teaches musical artists how to effectively promote their careers by utilizing MySpace, Facebook, YouTube, Squidoo and other online resources. In his new book, entitled 'MySpace Music Profit Monster: And All Proven Online Music Marketing Strategies,' he shows them how to utilize RSS feeds, podcasts, blog posts and more to develop a fan base, sell CDs and downloads, get a record deal, and attract bookings agents and managers.

(PRWEB) September 8, 2007 -- A new book entitled 'MySpace Music Profit Monster: And All Proven Online Music Marketing Strategies' now shows musical artists how to effectively promote their careers by utilizing MySpace, Facebook, YouTube, Squidoo and other online resources. Authored by Nicky Kalliongis, a seasoned executive from the music industry, it provides invaluable advice on how to develop fan bases, sell CDs and downloads, sign a record deal, and attract bookings agents and managers. Other strategies it teaches: learning how to utilize RSS feeds, podcasts and blog posts. For more information, visit http://MySpaceMusicProfitMonster.com.

Directly involved in the successful careers of such well-known artists as Dido, Grateful Dead, Ace of Base and Babyface, Kalliongis has worked with a wide range of artists that has helped result in the sale of more than 653 million records. Other artists include Alicia Keys, Annie Lennox, Aretha Franklin, Avril Lavigne, Barry Manilow, Bee Gees, Biggie Smalls, Billy Joel, Carly Simon, Deborah Cox, Dionne Warwick, Eurythmics, Expose, Faithless, Hall and Oats, Jermaine Jackson, Kenny G, Lisa Stansfield, Luther Vandross, Monica, Outkast, Pink, Prince, Puff Daddy, Rolling Stones, Romantics, Run DMC, Santana, Sarah McLachlan, Soft Cell, Taylor Dayne, The Village People, Thompson Twins, TLC, Toni Braxton, Usher and Whitney Houston.

Visit the following link at Amazon.com to order his book:

MySpace Music Profit Monster: And All Proven Online Music Marketing Strategies
Paperback: 224 pages
Publisher: BookSurge Publishing (August 24, 2007)
Language: English
ISBN-10: 141967319X
ISBN-13: 978-1419673191

The book is also available for download at: http://MySpaceMusicProfitMonster.com

Testimonials:
"Nicky Kalliongis… is one of the premier music executives in the country… Nicky has participated in the success of the world's biggest acts including Whitney Houston, Toni Braxton, Aretha Franklin, Carlos Santana, and Prince. His tremendous work ethic, attention to detail, and superb musical instincts truly exemplifies him as one of the top A&R men in the business today." -- Monte Lipman, President, Universal Republic Records

"I've known and worked with Nicky on numerous projects over the last 10 years from superstar artist releases to independent developing artists. Nicky has contributed to many hit records across all levels of the business and his experience stretches from the multi-national recording company to the indie. It is exciting to see him stay current and even ahead of the game by bringing his expertise of music into the Digital space." -- George Levendis, Senior Vice President Global Marketing, SONY BMG Music Entertainment.

About Nicky Kalliongis:
Nicky Kalliongis is an accomplished musician and music technician in addition to being a seasoned music industry professional with expertise in the area of Artist and Repertoire. He continues to be active in the music industry where he works alongside Clive Davis, L.A. Reid, Monte Lipman and others. While reporting directly to Clive Davis, the Founder, former chairman and CEO of Arista Records, Kalliongis has been responsible for evaluating new music on behalf of Davis as well as identifying, developing, and editing numerous hit songs that have achieved gold, platinum and multi-platinum status. To date he has been involved in the sale of more than 653 albums. Nicky Kalliongis originated the idea of an in-house digital editing station, implementing the technology that resulted in significant time and cost savings while eliminating creative lag time. He has also written music for hit T.V. shows like ''Lifestyles of the Rich and Famous'' and "Loving" and has appeared on MTV offering his expertise on the ''100 Greatest Voices of All Time,'' and made appearances on MTV's ''The Real World.'' In his newest book he teaches unknown artists how to best utilize online marketing in the same manner as the pros.

Press Contact: Clive Calvin
Company Name: Comnexis
Phone: 6462333200
Website: http://MySpaceMusicProfitMonster.com

Guitar Edge Magazine

Guitar Edge

by Larry Dobrow, Tuesday, September 4, 2007
MY FIRST JOB WAS as a mail-order peon at the original Victor's House of Music in North Jer-Z. Occasionally I answered a phone call or restrung a guitar, but mostly I sat around and listened to the fantastic ramblings of my boss Jim.

Jim was a stringy, glue-inhaling sort, prone to sudden stumbles into the styrofoam bin. He regaled me with tales of his on-the-verge metal band, the Snorkling Hamsters, and heaped praise upon an up-and-coming poet named David Coverdale by quoting liberally from "Slide It In," "Slow An' Easy" and "Spit It Out." Lazing away the afternoons with Jim impressed two things upon my adolescent mind: First, that Coverdale is a master of the subtle sexual quadruple-entendre; and second, that I better get my grades up, and fast.

Assuming Jim always remembered to open the garage door while revving the engine on his late-model party van, he's probably a huge fan of Guitar Edge nowadays. The mag, a throwback to the late, great Guitar, ranks as the leanest guitar title on the market. Ordinarily "lean" would mean "weak and/or devoid of creativity, wit and advertising," but in this case I intend it as high praise.

Guitar Edge, unlike the competition, understands that its readers don't want first-person columns by some random guy whose band opened for Mountain at the 1982 South Dakota State Fair ("when Leslie West quoted from 'Manic Depression' during his 'Mississippi Queen' outro, I realized that I was in the presence of greatness, even if he wouldn't let me use the toilet in his trailer"). No, it realizes that fledgling guitarists want tablature, tablature and more tablature, especially now that the ASCAP folks have gotten all pissy and litigious about Web sites offering transcriptions.

The mag delivers on its "less talk, more tab" tagline with 12 transcriptions in the September/October issue alone. Its choices are diverse and inspired, too, alternating between selections only playable by bona fide shredders (Stevie Ray's "Scuttle Buttin'," Steve Vai's "Bad Horsie") and those aimed at fraternity strummers and comparable neophytes ("Get Up Stand Up," Green Day's take on "Working Class Hero").

Of course, by devoting 72 of the issue's 108 pages to tablature, Guitar Edge doesn't leave a lot of room for much else -- and this isn't necessarily a bad thing. Maybe it's best, in fact, to examine what Guitar Edge doesn't offer in its pages: tens of record reviews (gee, good luck finding those elsewhere), gear reviews (ditto), best solo/guitar album/Frampton riff lists intended to foment horribly punctuated debate among uppity list-serv pundits (yup), etc.

What little non-tab content there is in the September/October issue is hit (the "Crash Course" on harmonizing guitar solos, the "Tip Jar" on B.B. King's phrasing) or miss (the overly worshipful Q&A, which includes the question, "Is it getting any easier for Lamb of God now that you've achieved so much success over the past few years?"), but that's besides the point. Guitar Edge recognizes what readers want and delivers it in a succinct package. That's all. This isn't hard.

For the record, the best harmonized guitar solo of all time is Steely Dan's "Reelin' in the Years." I'll also listen to arguments on behalf of the intro to "Bringin' on the Heartbreak." "More Than a Feeling"? No.

I'm an unbelievably double-super-ninja-awesome guitarist -- probably the best you'll ever hear play unless you have a relative named Yngwie -- so I tend to hold publications like Guitar Edge to a high standard. And to be honest, I doubt I'd read it regularly myself, as bands like Lamb of God make me want to perforate my eardrums with a serrated tuning fork. Still, there's more here for the average player than there is in just about any other guitar mag. Recommended.


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Published by: Music Dispatch Publications
Frequency: Bimonthly
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Larry Dobrow (larry@mediapost.com) is a Contributing Writer. 

Magazine Rack for Tuesday, September 4, 2007: http://publications.mediapost.com/index.cfm
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