Saturday, July 15, 2006

Paste Magazine Review

Paste

by Larry Dobrow, Tuesday, July 11, 2006

IT HAS TAKEN ME some time to work my way around to reviewing the June/July issue of Paste that I grabbed a few weeks back. Mostly I've had difficulty digesting the mag's assessment of Elvis Costello as the eighth greatest living songwriter.

Eighth? Behind Brian Wilson, last seen wandering around the "Hollywood" sign in a muumuu and slippers? This is sacrilege. I acknowledge the unvarnished majesty of radio ditties like "I Get Around" and have read many, many times that "Pet Sounds" is a lush, glorious slice of California blah blah blah. But one guy remains as creatively vital now as he was at the start of his career in 1976; the other just got around to finishing a record he started in 1966. Can we take it easy on the lifetime-achievement awards? Please?

(To answer your question: Yes, of course I'd prefer writing about music to writing about magazines. Hiring? I need comprehensive dental and a generous short-pants allowance.)

Anyway, if the June/July Paste provoked one-seventeenth the reaction in most readers that it did in me, the mag's editors clearly did their job. The "100 Best Living Songwriters" compilation, the issue's centerpiece, does everything a super-listy cover feature should. It presents compelling arguments for each of its inclusions, a glut of lyric excerpts, a few sober nods to songwriters no longer with us (Jeff Buckley et al) and top-tens from tastemakers/music dorks like Cameron Crowe.

The list's supporting stories are slightly more hit-and-miss. The features on XTC's Andy Partridge and producer/songwriter/Elvis Costello's bestest buddy T Bone Burnett offer fresh insight into underrated performers, but the Dylan-music-as-a-soundtrack-to-some-dude's-life memoir rambles. Nonetheless, you can't argue with the overall comprehensiveness. If you take your tunes seriously or if you just need some fresh fodder for debate with your pals, leave Paste on your coffee table and let the sparring begin.

(Patty Griffin over Ray Davies? No Freedy Johnston? Shame on you.)

I'm not as sold on the rest of the issue. On its cover, Paste touts its search for "signs of life in music, film & culture." To mangle a lyric by Jim Steinman (happily left off the list), one out of three ain't bad. Paste's coverage of film and culture, while notable for its passion and occasional intellect, isn't in the same ballpark as its music content; I'd estimate the music/film/culture ratio at something like 70/20/10. Either go full-throttle with the film and culture, or ditch it altogether. An ostensibly high-thinkin' title like Paste shouldn't waste its time, or ours, flagging the release dates of "Click" and "Nacho Libre."

While travel columnist Hollis Gillespie adds welcome bite (her recounting of a trip to "fall-of-the-wall"-era Berlin begins, "It's generally not my policy to piss off drunk people--especially foreign-speaking drunk people surrounded by broken bottles and stolen bikes"), other featured writers in the June/July issue fall into the stodgy-old-person-yearning-for-the-good-ol'-days trap. The front-of-book "Scrapbook" features a whine-tastic essay on the use of music for commercial purposes; the exegesis on roller derby contains the same babble about "china-doll gladiators" that you've read 4,200 times before.

Then there's the "Before the Music Dies" feature, which lost me with its subhead ("Idealistic filmmakers take the mainstream-pop assembly line to task"). A suggestion: if you don't like Jessica Simpson's contributions to the cultural canon, simply ignore them. I'm sure she won't take it personally.

I'm similarly split on Paste's music, book and DVD reviews. On one hand, the level of thought that goes into them trumps anything you'll see in, say, Rolling Stone. On the other, the reviewers seem to have left their critical faculties at the door: of the 60-odd CDs evaluated in the June/July issue, around six are assigned fewer than three stars and none are treated to the type of rhetorical thrashing that Lester Bangs used to mete out with happy regularity (R.I.P, Creem). It's a tough world out there, kids. Things occasionally suck. Acknowledging this, in music reviews as in pre-trial motions, can be quite liberating.

Paste does more things right than it does wrong, and presents its content quite stylishly (though the dimly lit, detail-free photos of the Raconteurs hunched over their guitars might as well be some random kids in a suburban garage). But until the mag either bolsters or entirely eliminates its film and cultural coverage, it won't escape multi-genre purgatory. It's a case of what top-living-songwriter appointee Robby Z. might call "mixed-up confusion."


Larry Dobrow is a Contributing Writer.

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Thursday, July 13, 2006

KnowledgeStorm Offers Podcast Content

 
Podcast Content Now Available on KnowledgeStorm

KnowledgeStorm offers innovative new ways for technology marketers to promote their content online.

Atlanta, GA (PRWEB) July 13, 2006 –- KnowledgeStorm, Inc., the Internet’s top-ranked search resource for technology solutions and information, announced today that podcast content is now available on its site. Podcasts are a content medium that has experienced exponential growth in the United States within the last year.

“Recent research we conducted revealed that podcast usage among B2B technology buyers is significant and growing,” says Jeff Ramminger, executive vice president, KnowledgeStorm. “Technology marketers must adapt quickly to buyers’ changing preferences and look for innovative ways to expose and deliver their content. Buyers are sending clear signals that they want to see vendor content delivered in a variety of formats. Our goal is to use emerging technologies, such as podcasts, blogs and RSS feeds, to help our clients grow their online toolkits.”

The study, fielded by KnowledgeStorm and Universal McCann, revealed that 41% of survey respondents claim they have listened to podcasts on more than one occasion. The study also discovered that B2B technology buyers want research content, such as white papers and analyst reports, delivered as podcasts. Fifty-five percent of respondents said they would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

According to Ramminger, for B2B communications, podcast content will most often be reproductions of white papers, Webcasts, analyst research or articles. The type of source document might vary depending on the target audience for the podcast —technical or business, customer or prospect. Podcasts are listed on KnowledgeStorm as Research Listings and will generate Web leads for clients.

“Podcast listings are the first of many new offerings that KnowledgeStorm is initiating this summer,” says Ramminger. “Our clients will be able to simply and efficiently leverage the newest online lead generation tactics to reach technology buyers as they are searching online for solutions to meet their business and technology needs.”

KnowledgeStorm can work with vendors to leverage existing podcast content, as well as offers a variety of fee-based podcast production services to its clients. For more information about KnowledgeStorm’s podcast offerings, please call (877) 340-9274 or visit www.knowledgestorm.com.

About KnowledgeStorm
KnowledgeStorm is the Internet’s top-ranked search resource for technology solutions and information. Leveraging the KnowledgeStorm Network of premier partners and its extensive search expertise, KnowledgeStorm is able to reach technology buyers and deliver the information they need no matter where their search begins. KnowledgeStorm, with its network, search expertise and performance tools and services, is a powerful resource for technology vendors, providing them the most opportunities to reach buyers on the Internet and convert them into Web leads. For more information, call (877) 340-9274 or visit www.knowledgestorm.com.

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.

Media contact:
Amber Reed
KnowledgeStorm Inc.
678-597-5910

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Press Contact: Amber Reed
Company Name: KnowledgeStorm Inc.
Email: email protected from spam bots
Phone: 678-597-5910
Website:
www.knowledgestorm.com

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