42 Million Americans Listen to Radio Every Week

Friday, April 24, 2009

42 Million Americans Listen to Radio Weekly on Digital Audio Platforms

The latest study by Arbitron and Edison Research shows continued growth in usage and ownership of various forms of digital audio platforms, including online radio, iPod/MP3 players, and podcasting. The weekly online radio audience increased significantly in the past year to 17% of the U.S. population age 12 and older; up from 13% in 2008. On a weekly basis, online radio reaches 20% of 25-to-54 year-olds; up from 15% in 2008.

Bill Rose, senior vice president of marketing, Arbitron Inc., says "The sharp growth in weekly usage of Online radio... provides compelling evidence that radio's digital platforms may be reaching critical mass. We are... seeing encoded streams of AM/FM broadcasts with significant audience in local markets."

Key findings from The Infinite Dial 2009: Radio's Digital Platforms, include:

More than one in five radio listeners (21%) say AM/FM radio has a big impact on their lives; ranking second only to owners of the Apple iPhone in particular (23%) and cell phone owners in general (47%) as the audio platform/device that has a big impact on people's lives.

Online radio listeners are more likely to be upscale, well-educated and employed full time;

- 54% of weekly online radio listeners are employed full-time (compared to 43% among persons 12 and older);
- 16% of weekly online radio listeners live in homes with an annual income greater than $100,000 (vs. 10% among persons 12 and older);
- 37% of weekly online radio listeners have a college degree or higher education level (vs. 29% among persons 12 and older).

Weekly online video viewing among persons age 12 and older is up significantly in the past year, from 18% in 2008 to 27% (approximately 69 million) in 2009.

- 34% of persons age 12 and older report having a profile on Facebook, MySpace, LinkedIn, or any other social networking Web site, up from - 24% in 2008
- 63%  of teens age 12-to-17 report having a profile on these social networking sites
- 64% 18-to-24 year-olds have a profile on these social networking sites.

iPod/portable MP3 player ownership and iPod use continues to grow dramatically.

- 42% of persons age 12 and older own an iPod or other brand of portable MP3 player

- 64% of 18-to-24 year-olds own a digital audio player

- 32% of teens age 12-to-17 and persons 18-to-24 are spending less time with over-the-air radio specifically due to time spent with iPod/other portable MP3 players

- 22% of Americans age 12 and older have ever listened to an audio podcast

- 11% (27 million) reported having listened to an audio podcast in the past month in 2009

Tom Webster, vice president of strategy and marketing, Edison Research, concludes that "... consumer use of new digital platforms... is becoming nearly ubiquitous... a window of opportunity for radio to... spread its content across the expanding choices consumers use to control their media experience."

The complete study, The Infinite Dial 2009: Radio's Digital Platforms, may be downloaded free of charge via the Arbitron and Edison Research Web sites linked here.

Post your response to the public Research Brief blog.

See what others are saying on the Research Brief blog.

We use the term research in the broadest possible sense. We do not perform an audit, nor do we analyze the data for accuracy or reliability. Our intention is to inform you of the existence of research materials and so we present reports as they are presented to us. The only requirements we impose are that they are potentially useful and relevant to our readers and that they pass the rudimentary test of relying on acceptable industry standards. We explicitly do not take responsibility for the findings. Please be aware of this and check the source for yourself if you intend to rely on any of the data we present.

You are receiving this newsletter as part of your free membership with MediaPost. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and click on [subscribe] in the e-newsletter box.

For advertising opportunities see our online media kit.  If you'd rather not receive this newsletter in the future click here.  We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2009 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001 






 

Network of Audio, Film and Multimedia Education Centers to Feature Bryan-Michael Cox

Bryan-Michael Cox Partners with SAE Institute to Develop Custom Music Production Workshops for Students

Media education institution taps famed music producer to lecture in six-month music production series. Hosted in SAE Institute - Atlanta, the series will be streamed to SAE campuses worldwide.

Atlanta, GA, December 17, 2008 -- SAE Institute continues its establishment of ongoing industry partnerships by announcing its newest with Grammy-winning producer, Bryan-Michael Cox. SAE working side-by-side with Cox, have developed a six-month workshop series in which Cox will serve as the primary guest lecturer during the Spring 2009 Semester.. The Bryan-Michael Cox production workshop series will guide students through a professional producer's journey from the beginning stages of developing a music track to selecting the right publishing deal and management.

Bryan-Michael Cox will be joined by a cadre of his industry colleagues to lead select workshops. To date, Cox has pegged special guests including Grammy-winning producer DJ Toomp and songwriters Kendrick Dean and Kandi Burrus to provide students with a comprehensive prospectus of music production techniques.

"This is a great opportunity to nurture many future music producers and engineers," says Cox with enthusiasm. "By teaming up with SAE with their state of the art facilities and distinctive approach to learning, I am further expanding my passion for music through education, its my way of giving back."

SAE Institute will extend the opportunity throughout its extensive network of over 50 campuses. The hour-long workshops on SAE's Atlanta Campus will be simulcast via the internet to select SAE campuses. SAE, noted for being a leading institution in the field of audio engineering and creative media sectors, historically prides itself with a "hands-on" curriculum. With over fifty campuses worldwide, SAE has produced scores of dynamic music engineers and related professionals for over 30 years.

"It's inspiring for future music makers to have one on one interactions with the people making the music they listen to every day." explains Chris Davie, Director of SAE Institute Atlanta, "SAE's partnership with Bryan-Michael and his colleagues is an enormous opportunity for our students to experience their production processes from start to finish."

The workshops will include a detailed course outline of live studio sessions, songwriting techniques, producer and artist relations, management and music publishing. The lectures are directly aligned with SAE's Diploma in Audio Engineering and Music Business curriculum.

About Bryan Michael Cox
Bryan-Michael Cox is a hit maker, who has written and produced songs for what reads like a who's who of the music industry. In just a short period of time, he has afforded his expertise to Usher, Fantasia, Toni Braxton, Tamia, Ron Isley, Monica, Mario, Marques Houston, Making the Band 4, Lloyd, Lil' Mo, Joe, Jermaine Dupri, Jagged Edge, Ginuwine, Faith Evans, Kelly Rowland, Danity Kane, Destiny's Child, Chris Brown, Brian McKnight, Brandy, Bow Wow, Fantasia, Bobby Valentino, B5, Baby of Cash Money, Algebra, Aaliyah, Amerie, 112 among many others.

Notably, Cox has written and produced chart topping songs for powerhouse artists like Mary J. Blige, Mariah Carey and Usher. And for his work with these icons, he scored his highest accolades to date: a Grammy Award for Best R&B song - "Be Without You" (songwriter award) in 2007, a Grammy Award for Best Contemporary R&B Album - The Emancipation of MiMi (producer award) in 2005 and a Grammy Award for Best Contemporary R&B Album - Confessions (producer award) in 2004.

About SAE
Headquartered in Oxford, England, SAE Institute is the world's first and largest network of audio, film and multimedia education and training centers. SAE is affiliated with Middlesex University (England), Southern Cross University (Australia) and Southern Institute of Technology (New Zealand). The Institute operates over 50 campuses in more than 24 countries on four continents. It offers diploma and full degree programs in audio, multimedia, digital filmmaking, animation and gaming. SAE is part of the SAE Technology Group, which also owns and operates Studios 301 (with locations in Sydney and Byron Bay, Australia, Cologne, Germany, Studios 301 is a collective group of state-of-the-art recording and mastering facilities), the Computer Graphics College and QANTM.

Contact Information
SAE Institute of Technology
Paul W. Hughes
415-344-0886
paulh@sae.edu
www.sae.edu

---

Crash Data Retrieval
A Hosting Guide
Bioinformatics Tools